Free guide
30 Ways to Hold Attention.
The hook is a micro step. These are the three things that actually keep people watching, with ten ways to do each one.
- 1What's in it for me? Make sure they walk away with something they can apply.
- 2Chunks (or segments). Give the brain the pattern it's looking for.
- 3Change every few seconds. Reset attention before it drifts.
Ready to keep the gold?
Grab your free guide.
Hey there, I'm Dr. Jeanene
I study what holds attention.
I'm a learning scientist. For more than 25 years, I've worked at the intersection of learning, technology, and design, studying what holds attention and helps information land.
My doctoral research explored AI-supported learning, engagement, and student success. Along the way, I've built thousands of courses, helped hundreds of experts turn what they know into learning that works, and today I lead at the chief level in technology and operations.
I'm also a wife and a mom of four. So I know what it's like to have something worth saying and no time to make the video.
These 30 ways are what I use in my own videos. Pick three and try them on your next one.
And when you're ready to hand off the editing part, I'm building something for that too.
See what I'm building →